At the Digital Economy Award Executive Afternoon on 19 November 2026 at Zurich’s Hallenstadion, outstanding individuals and organisations shaping Switzerland’s digital future will be honoured.

DEA Executive Afternoon

By 2030, GBS will look fundamentally different: more digital, more integrated and increasingly positioned as an innovation engine that unlocks new value through AI and data. As GBS organisations evolve into more digitally enabled GBS or GCCs, they are becoming strategic partners embedded in enterprise decision‑making. In the workshop, we will explore how to evolve into a digitally enabled, agent-powered & human-led organisation.

PWC - Global Business Services