[BTS] Climbing Cringe Mountain: A Coach's Guide to LinkedIn

​BTS biz talks are for one member to share a very real, biz building hot take with the community -- to inspire all of us and spark new ideas/discussion!

These events will be recorded 📹

Joyce's hot take 🔥:
I didn't want to become "that person" on LinkedIn…

​I barely used LinkedIn before I launched my coaching practice. One year in, 45% of my client discovery calls have come from LinkedIn, and 25% of those have converted into clients.

​If your potential clients are on LinkedIn and you have a LinkedIn network, you owe it to yourself to learn how to use the tool - and then decide how you want to use it in your coaching business.

​I'll walk through the 3 fears that I faced on my journey - and the mindset and tactical shifts that helped.

1. "Will I be cringe?"

​There's an almost universal fear of being self-promoting on LinkedIn. The good news is you're in charge of how you want to show up - and, as a coach, you already know how to show up with presence.

​Shifting your LinkedIn approach from a self-promoting to a service-based mindset allows you to tap into your existing gifts as a coach - so the person you are online is the same person you are in real life.

2. "I don't have anything new to share"

​AI has made knowledge cheap to access - but what can't be AI-generated are your lived stories. The power is less in the idea and more about the perspective that you bring to it.

​Rather than grasping for ground-breaking frameworks, start by looking within for the unique experiences that have shaped your perspective as a coach on the topics that your ideal clients care about.

3. "I don't even know where to start"

​LinkedIn can be overwhelming, especially if you're coming to it as a beginner. The good news is that LinkedIn lends itself to very fast feedback loops - you usually know within a few hours how your content is resonating.

​Doing small experiments frees you from the pressure to get it right immediately. Start with a few variables, like content topics and cadence, and pay attention to what happens.

​---

​You may still decide LinkedIn isn't for you — but that should be a conscious choice, not something you're avoiding. So let's go climb cringe mountain together and find out.

Host Notes/Reminders:

*Please always be sure to test that your zoom/video conference link works in advance of the meeting*

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• ​​​Be sure to record your event and share the recording link after with Kelly and Kaylin so that we can update our Workshop Library