Retail Media: User Guidefor Retail and FMCG
🚀 Retail Media: The New Gold Mine for Retailers or Just Another Buzzword?
A few years ago, Retail Media was viewed as little more than an additional advertising channel. Today, it has become one of the fastest-growing media channels globally, helping retailers unlock new revenue streams, brands improve marketing effectiveness, and shoppers enjoy more relevant experiences.
But where should retailers start? Which assets can be monetized today? How can loyalty and shopper data be leveraged effectively? And where is the line between generating additional revenue and damaging the shopper experience?
Join us at the next SEE Community event to explore these questions and more.
During this session, we will discuss:
🔹 What modern Omnichannel Retail Media really means and why it is becoming a strategic growth pillar for retailers.
🔹 How to integrate in-store, onsite, offsite, data & insights, and audience extension into a single Retail Media ecosystem.
🔹 Which assets can already be monetized today:
Digital screens
Promotional areas
Sponsored search and e-commerce placements
CRM and social media channels
Loyalty and shopper data assets
🔹 The technology, infrastructure, and organizational capabilities required to launch a Retail Media business successfully.
🔹 How to build a sustainable commercial model for brands, suppliers, and retail partners.
🔹 The most common mistakes retailers make when launching their own Retail Media Networks.
💡 As always, the session will be highly interactive, bringing together practitioners from retail, FMCG, e-commerce, shopper marketing, and data analytics to exchange real-world experiences and practical insights.
Participation is free, but seats are limited.
Registration is mandatory.