Substack Foundations: Your Why & Content Pillars

​This is a live, hands-on workshop to build the foundation every Substack publication needs: a clear why and a set of content pillars.

​Your why is knowing exactly who you're writing for and the transformation your publication offers. Your pillars are the three or so themes you write about — enough range that you're never bored, enough focus that a reader instantly gets what you're about. Most people skip both and rush ahead to Notes strategies and long-form content — then feel the cost about eight weeks in, on the first morning they don't feel like publishing and can't quite remember why they started.

​We'll fix that, together, in two hours.

​You'll leave with:

• ​A why with a face attached: the specific reader you're writing for, and the change you want for them.

• ​Three content pillars: pressure-tested with nine real post ideas — a month of content before you've written a word.

• ​The single thread that ties them together: the one idea underneath all three content pillars that makes them feel like they belong to one publication.

​We'll write together and break into small groups to test our ideas on each other — you'll be doing the real work live, not just watching.

​The details:

• ​Live on Zoom ~2 hours.

• ​Limited to 40 seats, so breakout rooms stay intimate and everyone gets a chance to share.

• ​Bring a notebook and an open mind.

​Come whether you're on post 1 or post 100. I'd love to build this with you.

​Olivia, Petal + Hearth ✨