Here's the slides from today's workshop

​Hi Everyone!

​I am sharing the slides from today's session.

​It was great to do a quick workshop this morning with a few of you to showcase one simple framework on value propositions that you can use to position your startup or business to large potential customers.

​I'm looking forward to seeing you in our course. If you have questions or want to hop on a quick call, email me at [email protected]. Also, my Calendly is here.

​Have a great weekend,

​Vijay

​Course Syllabus

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​What and Why: What markets do you want to reach? Is this the right one?

• ​Knowing who the customer is is not always as easy as it seems, and picking the right markets to focus on is life or death for your startup.

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Question: Have you found yourself changing your mind about whom your customer is and who is using the product or service?

​ How do you map stakeholders?

• ​You'll be able to identify key decision makers in your target customer and tailor your message to speak directly to them.

• ​You'll practice finding and listening for keywords that point to their most significant pain points, which keep them up at night.

​Question: What pain points have you already heard about from customers?

​3. De-risking your solution

• ​See what it takes to get people over the hump and try before they buy.

• ​Find ways to introduce new concepts and behaviors into the big company culture.

​ Question: Why don’t big companies try new things? A: That's not their actual job! (I'll explain that in the course).

​ 4. Get the social proof to scale

• ​Demonstrate the case studies or proof points you need to keep growing and eventually scale!

​Question: When did a recommendation matter? Where did it come from? Same company or a different company?