Spooky Good Marketing: Lessons Learned from Campaigns that Haunt or Inspire
Some campaigns become marketing magic. Others become lessons we never forget.
Join Raleigh Women in Marketing for an honest and engaging panel conversation exploring the campaigns, creative risks, professional experiences, and unexpected outcomes that have shaped four accomplished women across marketing, business, sales, real estate, and creative strategy.
Our panel features:
Carly Mask, chief creative and co-founder of Camp Digital, whose experience spans social-first strategy, cultural storytelling, and work with brands including Nike, Spotify, The New York Times, and Lime.
Danielle Hurst, a real estate agent with the Morgan Womble Group at Compass who brings a unique perspective shaped by her background in public relations, hospitality, consulting, and relationship-driven marketing.
Melissa Coloton, a certified life coach, sales consultant, creator of The Honor You Method, and commercial leader who has sold more than $1 billion in new business while helping high performers pursue sustainable, aligned success.
Caity Barnes, a social media strategist and agency founder with eight years of national agency experience creating social-first strategies, influencer activations, and campaigns for brands including Volvo, Disney, Wrangler, and Bridgestone.
Together, we’ll discuss:
What separates memorable marketing from content that disappears into the graveyard
Creative risks that produced marketing magic or valuable cautionary tales
Mistakes that can haunt a personal or professional brand
Building trust and creating meaningful connections with an audience
The relationship between marketing, sales, and sustainable success
Choosing trends that bring a brand to life
Turning failed campaigns and unexpected outcomes into stronger strategies
Expect honest stories, practical advice, meaningful takeaways, and plenty of lessons you can apply to your own work.
Halloween costumes and festive fashion are encouraged, so come dressed in whatever feels fun and comfortable for you. Costumes are completely optional!
Reserve your ticket and join us for a spooky good evening of connection, conversation, and marketing lessons you will not soon forget.