The Wellness Lounge: Cult Status
Willpower presents... The Wellness Lounge
Cult Status: How brands build audiences that make every dollar work harder.
🎉 Yet another Willpower event in NYC. We're celebrating the only way we know how.. by making people FEEL BETTER.
On August 19th, we're taking over Remedy Place Flatiron for a private evening built for the "next generation of category-defining brands"
What to Bring: Change of Clothes for Sauna/Ice Bath at Remedy Place...
Brand Leaders from AG1, David Protein, Liquid I.V., Vita Coco, Create Wellness, Goodwipes, Ora Organic, Bloom Nutrition, Plant People, De Soi, Cava, Smearcase, and more.
✨ The Venue
Remedy Place Flatiron is the world's first Social Wellness Club®.
Think contrast therapy, infrared sauna, cryotherapy, red light therapy, and IV treatments all under one roof. Recovery, resilience, and peak performance. Let's rip.
💧 What's Included:
🧊 Signature Contrast Therapy Suite — guided ice baths + infrared sauna
💉 Vitamin Shots [limited]
🔴 Red Light & Compression Therapy
🎁 Exclusive Wellness Gift Bags
🥗Build your bowl with CAVA
Speakers & Programming
Theme: Cult Status
How brands build audiences that make every dollar work harder.
And we've got a KILLER lineup:
Nick West, Co-Founder & CEO of Bandit, building performance apparel for runners and betting the entire run club boom can carry a real business.
Tobias Gimand, Director of Global Partnerships Sales at Madison Square Garden Entertainment, where he builds sponsorships across the Knicks, the Rangers, the Rockettes, and every concert that plays The Garden.
Ankur Goyal, Chief Marketing Officer at Ultra, the nicotine-free pouch brand that hit #1 in the world in six months, after helping take Coterie through a $1B+ exit as SVP of Growth.
The Evening
6:00 PM — Doors & Welcome Arrive, settle in, and connect over drinks in the lounge. Recovery and wellness activations open.
6:20 PM — The Conversation: Cult Status: A 25-minute moderated panel with Nick West (Bandit), Tobias Gimand (MSG & The NY Knicks), and Ankur Goyal (Ultra), hosted by Bill Murphy.
7:00 PM — Wellness Lounge is Open
Bring a change of clothes, Sauna & cold plunge is open, Cava is serving and wellness beverages are flowing. Experience wellness and the full Remedy Place experience.
9:00 PM — Close
The Evening
🙌 Who This Is For:
Founders, brand operators, and executives building the next generation of consumer brands. Attendance is limited and by approval only. If you're in the room, you belong in the room.
This is Growth Through Community.
Thank You to Our Sponsors
We’re proud to partner with companies that embody innovation, performance, and community, the same values driving Willpower.
Channable. Multichannel ecommerce platform. Feed management and PPC automation across Google, Amazon, Meta, and 2,500+ marketplaces. Where category leaders run their ads and listings at scale without losing their minds.
Fross Zelnick. Trademark and IP law firm. Brand protection, clearance, prosecution, and enforcement for the world's most recognized names. 100+ attorneys and paralegals working nothing but intellectual property. Where the brands everyone knows go to defend what they built.
Hotspex. Consumer insights and brand strategy. Behavioral science and emotional measurement that tells you why people actually buy, not just what they say in a survey. 20+ years decoding the human decisions behind billion-dollar brands. Where marketers stop guessing and start knowing what moves people.
Retention.com. Identity resolution for ecommerce. Turns anonymous site traffic into known contacts you can actually email, recovering the visitors who browse and leave without ever handing over an address. Plugs straight into Klaviyo, Attentive, and the rest of the retention stack. Where DTC brands find the revenue already sitting in their traffic.
Missed Wellness Lounge in NYC this past May? It was epic.
Willpower Wellness Lounge 2026 Recap
More of What We Do — Watch Below
[November 10] Catalyst Series: Capitalizing on the Future of Wellness
About Willpower
Willpower is a community platform for category defining consumer brands. Through curated events and strategic connections, we bring together founders, service providers, and industry leaders to spark real relationships, fresh ideas, and unexpected opportunities. We believe you can create your own WILLPOWER through community.