TikTok Shop Breakfast Club: The Affiliate Growth Playbook

​TikTok Shop is the fastest-growing sales channel in D2C, but most brands still can't answer two basic questions: will it actually make us money, and how do we get creators to perform consistently?

​Join For You, Cruva, and Soar for a morning that answers both. No fluff or sales pitches, just affiliate playbooks and real brand experiences you can take straight back to your business.

​What to expect:

​📈 A ground-level look at the affiliate mistakes quietly costing brands margin: why most brands brief every creator the same way, how to tell a volume driver from a signal creator before you’ve wasted budget on either, and what actually earns a creator graduation to your next tier

🛍️ A view on how top TikTok Shop brands turn engagement into GMV: what community campaigns are, the different types you can run, why they work, and the strategies top brands are using to turn engaged audiences into revenue

​🎤 A panel with Lydia Rowan, Head of TikTok Shop at Free Soul, on all things creators and affiliate, peak and beyond.

​☕ Breakfast, coffee, and a room full of D2C founders and marketers worth talking to

​Who it's for: Founders, ecom leads, and marketers at D2C brands who are on TikTok Shop or seriously considering it

📍 Soar Group Office, Chalk Farm, London
🗓 Thursday 13 August · 9:30–12:00

​Spaces are limited to 50 - grab your spot while you can