Stories That Endure: Building Legacy Through Story

​Stories That Endure: Building Legacy Through Story

Hosted by Emily Jansen, Founder, Emily Jacob Agency
With gratitude to Breana Cole, UBS, for under-writing

Background: Every family, founder, investor, and institution tells a story. The most empowering stories aren't just the ones that feel good - they are impactful in attracting capital, inspiring trust, uniting generations, preserving legacy, and determining how people remember us long after the transaction is complete.

​In this session, Emily will explore how strategic storytelling becomes a leadership discipline—one that helps people articulate who they are, why they matter, and what they ultimately hope to build. This interactive workshop combines reflection with practical frameworks to help attendees define, articulate, and activate the stories that move people.

Breakfast - 8:30 AM

Session - 8:45 AM to 9:45 AM 
Why Stories Matter: How stories create meaning, trust, opportunity, and legacy
Defining Your Story: Who are you? What is your purpose, why and brand? 
Stories That Sell: How to transform personal history into strategic positioning
Conclusions - Your Blank Page: Where are you in the story, and what page are you currently writing?

​Emily is the founder of Emily Jacob Agency, a boutique brand and communications advisory. Click here for more information: https://www.newportglobalsummit.com/agenda-2026