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[Virtual] Go-To-Market Strategy Office Hours with Shani Shoham - Signup Required!
Please book one on one office hours with Shani here
Shani Shoham is a B2B GTM leader with 15+ years of experience scaling revenue organizations from startup to exit. An engineer-turned-executive, he specializes in building go-to-market functions from the ground up across SaaS, AI, and technology platforms.
Shani has led GTM at four companies through successful exits and hypergrowth. At Testim.io (acquired for $200M), he scaled from 5 to 200+ customers as the first commercial hire, achieving 4x YoY growth and 169% NRR. As COO/Interim CRO at Weka.io ($1.6B valuation), he drove revenue from $1M to $25M. He also founded and led 21 Labs through its acquisition by Perforce.
His experience spans product-led growth, land-and-expand strategies, and enterprise sales across SMB to enterprise segments. Currently a fractional CRO for multiple VC-backed startups, Shani brings expertise in revenue strategy, team building, and cross-functional collaboration.