AI knows your brand. Will it choose you? A leadership breakfast briefing with LEOPRD.
An invitation-only breakfast briefing for marketing and communications leaders.
Your customers are already asking AI what to buy, who to trust and which provider to choose. In our analysis of 420,903 prompts, 44% asked AI for research, advice or judgement. More than one in five asked it to compare, evaluate or recommend.
AI doesn’t recommend every brand it knows. When people asked for a recommendation without naming a brand, the brands we monitored were missing from 36% of answers. They were the first choice in just 29%.
Most of the evidence behind those answers comes from places marketing and communications teams already influence. 86% of what AI cited about brands came from outside their own websites: media coverage, reviews, comparison sites, communities and research.
This session goes beyond visibility scores. It covers what makes AI recommend one brand over another.
What to expect:
The findings: how AI builds a shortlist before customers name a brand, and why the brands it mentions aren’t always the ones it chooses.
What wins the recommendation: why more citations didn’t lead to stronger recommendations, and what made the difference.
Practical next steps: how to tell whether your brand is missing, mentioned or most wanted, and what to fix first.
Conversation: bring your own questions and examples, and compare notes with peers over breakfast.
This is an invitation-only event and places are limited. Every guest will receive a copy of Reputation to Revenue 2026.