

Off The Record x The Pursuit of Growth
Off the Record is Ammunition’s invitation-only roundtable series for senior marketers operating at the forefront of their industries.
Built by marketers, for marketers, each session convenes a carefully curated group of peers to pressure-test ideas, compare perspectives, and explore what to back next.
It’s designed for honest conversations about what’s working, what isn’t, and where you’re placing your bets.
Across breakfast, lunch, or dinner, we gather around one focused topic and let the discussion do the work.
What to Expect
1.5 hours around the table
10–15 marketing leaders per session, forming a trusted peer forum balanced across perspectives and experience.
One topic that matters, shaped by the realities of leading modern marketing, from international growth to brand reinvention.
No presentations. Just open, peer-level exchange.
Off the record, by design. Chatham House rules — what’s shared at the table stays at the table.
Roundtable 03 — The Pursuit of Growth
Growth is the expectation — but delivering it, and proving it, is getting harder.
A closed-door discussion for marketing leaders on where growth is actually coming from, how it’s being driven, and how it’s standing up to board-level scrutiny.
Themes for discussion
Where growth is actually coming from today — and what’s changed
How teams are finding new sources of growth beyond the obvious
The pressure to deliver — and prove — impact to the board
What’s working well enough to scale, and what isn’t
How leaders are prioritising focus under constant growth expectations