​Organize the customer's journey before and after purchase

​Direct to Consumer ecommerce channel workshop for ecommerce operations managers, customer service leads, retention & lifecycle managers, or operators with decision-making authority over customer experience (CX).

Learning agenda will be adapted to who is in the room, facilitated by Val Geisler, head of strategy for Barrel.

​Lunch Q&A with ShipperHQ, sponsor of the workshop.

​Workshop outline

​Part 1:

​As order volume peaks, so does the noise from people who might buy, or just bought. So many questions! Your customer service systems like chat and email help desks ought be dialed.

But marketing-focused systems (think Klaviyo, for starters) can help carry the load.

Let's organize how pre and post purchase software platforms and systems "onboard" your new customer.

​Anticipate their questions and pro-actively deliver them over email and SMS.

​Part 2:

​Shipping confusion causes compounding problems for the DTC shopper. Either it blocks the order from being placed, or it adds cost to servicing the customer after the order.

Let's simplify the buying decision at checkout to prevent questions and problems later.

​FAQ

​Can I attend for part of the event, if not all of it? Yes, there are 3 sections and you can attend one or all:
a) 10 to 12 pm
b) 12 to 1 pm
c) 1 to 2:30 pm

​

Why participate in Frankly eCommerce workshops?

​Perspective

​Your opportunities or problems can be better understood when you have the perspective of others in a similar role. Prioritize with a new perspective gained from learning how companies like yours are operating.

​Collaboration

​Bring ideas, questions, examples and we'll consider them together with our shared experience. Growth and mid-market brands with sufficient order volumes to draw conclusions.

​What's working now

​In the weeks leading into BFCM, you want every advantage. Is there something new, or something old, that's delivering results now? Join a discussion among peers.