

Beyond the back office: Brand building as an ops leader
Brand visibility is no longer confined to the marketing department. Today’s operational leaders are stepping into the spotlight - representing their companies on social platforms, at industry events, and within strategic networks.
Following cONference 2025, where so many of us reflected on how we show up and share our work, this session builds on that momentum. Now that you’ve been thinking about presenting yourself and your impact in these spaces, let’s take it a step further and put those ideas into practice.
Join us for a peer-led, in-person workshop, facilitated by long-time ON member Jasmeet Chana, Operations Director @ Multicultural Marketing Consultancy. 🙌
We’ll explore how operational leaders are shaping brand perception externally, building trust with prospects, and supporting growth by being visible, vocal, and value-driven beyond the back office.
Together, we’ll discuss and workshop how operations leaders can confidently elevate both their personal and company brands - moving from behind the scenes to becoming credible, visible, and authentic public voices for their organisations.
There are only 20 spots available for this session - so register now to secure your place! 🎫
Finally, a huge thank you to our partners at Work.Life for having us in their space for this workshop!
What to expect: 📌
🧠 Interactive discussions and hands-on mini workshops designed to help you build confidence in your personal and organisational visibility - exploring the opportunities and challenges that come with being more visible.
💬 Real-world stories and peer learning from operations leaders driving credibility through thought leadership, partnerships, and storytelling
👋 Honest, high-quality conversations in a welcoming, relaxed environment (and an optional trip to the pub after!)
Key topics we’ll explore 💬
What does “visibility” mean for today’s operations leaders - and why now?
How can external visibility support business development and trust?
Where should ops leaders show up publicly to make the biggest impact?
How do you balance the risks, rewards, and ROI of being more visible?
This isn’t about marketing frameworks - it’s about practical reflection, peer learning, and bold new approaches to leadership visibility.
Who would benefit ✅
Operations leaders who want to increase their external visibility.
Those exploring thought leadership, personal branding, or other public-facing opportunities.
Anyone keen to connect visibility and brand-building efforts with credibility, growth, and influence - both personally and organisationally.
Anyone looking to move beyond the “behind-the-scenes” stereotype and highlight the strategic value of operations.
Who might not benefit 🙅♀️
Ops leaders not interested in external visibility or public engagement
Individuals seeking marketing-specific training rather than strategic reflection
✍️ A quick heads-up
Waitlist:
We recommend that you sign up even if the session looks full - you'll be added to the waitlist, and we'll notify you if someone drops out.
If you're no longer able to attend, let us know by selecting "Not attending", so we can offer your spot to someone else.
Thank you for understanding and helping us bring you a great event experience! 🙌
Event details 📍
Location: Work.Life Holborn
Agenda:
Arrive anytime from 3:15pm
Say hello and get settled in
3:30pm: Event starts
We’ll dive into insight-packed discussions and hands-on mini workshops designed to help you strengthen your personal and organisational visibility - and leave feeling more confident as a brand builder.
5:15pm: Wrap-up
5:30pm: Optional social drinks
Join us for some drinks at a nearby pub, a relaxed chance to continue the conversation (and maybe put some of your new visibility skills into practice!)
This is a buy-your-own-food-and-drinks kind of evening! 🍷
8:30pm: Finish
Meet our facilitator 👋
Jasmeet Chana
Operations Director @ Multicultural Marketing Consultancy
Jasmeet is the behind-the-scenes Operations Leader who knows how to make brands and founders show up authentically. With 10+ years of cross-functional experience across marketing, commercial, people and systems, she’s the person you call when your big vision needs traction (and a bit of tough love). Her squiggly career has spanned retail, tech start-ups, higher education and the charity sector - always anchored in one thing: amplifying impact. She’s helped founders and friends push past the ‘ick’ of brand building (especially those used to staying behind the scenes), by connecting strategy with storytelling and turning hesitation into momentum.
Today, Jasmeet leads strategic growth and operational excellence at an award-winning communications agency helping organisations connect meaningfully with multicultural communities across the UK and beyond. Whether it’s directing behaviour change campaigns or building systems that scale, she brings clarity, energy, and a healthy dose of “let’s get this done!”
Together with Work.Life 🙌
Flexible workspace provider (UK) that takes the hard work out of working happy. For small teams of 1 - 40 who need a place to come together - our workspaces free you from office headaches, give you peace of mind that everything’s taken care of, and help your team feel inspired and connected.
What they offer for ON members:
15% discount on meeting room bookings
25% discount on event space hire
1 FREE week of co-working access (subject to availability)
10% discount on private office memberships for the first 6 months
How to get in touch: Click here for details or DM @Katie Davies on the ON Slack