WIPM Workshop | Crafting Reddit Playbooks for B2B and B2C Product Marketing

​Reddit as a platform for Product Marketers requires a level of authenticity that standard corporate playbooks lack.

​According to our community pulse, most of us are already lurking or posting personally, yet the real opportunity lies in how Reddit is a place to build real community, how conversations now dictate visibility in Google’s AI Overviews (AIO) and organic SERPs. This workshop is designed to bridge that gap.

​We’ll start by deconstructing awareness-level campaigns and the art of building brand-led Subreddit communities. You’ll learn how to move from passive observation to active community building, creating a space where your B2B or B2C audience feels heard rather than targeted.

​We’ll look at the strategic horizon: Reddit’s critical role in the LLM era. As AI models rely on this conversational data for training, your brand's presence today acts as a permanent entry in the digital archive that powers future AI recommendations.

​Finally, we’ll show you how to identify the right subreddits and navigate the platform's unique culture so you can drive leads while maintaining the human touch that Reddit demands.

​Join us to turn Reddit from a casual scroll into your most powerful marketing engine.