You Win, Your Company Wins: A Hands-On Branding Morning
You Win, Your Company Wins: A Hands-On Branding Morning
Your personal brand is already out there. It’s on LinkedIn, in interviews, and in what candidates say about your company before they apply. Your employer brand is built from the same signals: what you and your people show, say and share. The question is whether any of it is intentional.
This is a hands-on morning for HR leaders on building both brands at once. One short keynote, then you get to work: on paper, in pairs, and live on your own LinkedIn profile.
Coffee and conversations
Start with coffee, tea and the people in the room. Posters on the wall get you thinking about the topic before the programme begins.
Keynote · Jean Ng: The HR Creator Playbook
How the new LinkedIn algorithm works, and how HR leaders can use it to build proof, attract talent and grow their influence.
Why growth comes from a system that compounds, not one viral post
Shifting from “Am I qualified to post this?” to “Could this help one candidate or founder?”
How LinkedIn checks your posts against your profile, and why a matching headline gets you more reach
The two-line rule: every opening line has to surprise or be useful
How to keep people reading past the hook: name a concept, show the journey and the tension, take a contrarian stance
A 30-day plan to get it going
Your personal brand: how you are trusted · with Mattie
Set one goal, far enough ahead that you can be honest about it
Decide how you want to be known, using the four cores of trust: values, intent, capabilities, results
Feed your LinkedIn profile to an AI Gem for an outside read: would people hire you, work for you, trust you?
Rewrite your headline around impact, not job title, and publish it live, in the room
Your employer brand: how your company is trusted · with Alex
Insights and a real case study from Labbrand’s employer brand work
Design your own EVP using a light version of Labbrand’s model: what makes your company worth choosing
Make it public · led by Jean
Use the two-line hook to write a post about what you worked on this morning, and publish it before you leave.
You leave with a dated goal, a clear picture of how you want to be trusted, a new headline live on your profile, a first draft of your company’s EVP, and a post published.
Facilitators
Jean Ng · AI Changemaker, Global Top 20 Creator in AI Safety & Tech Ethics, Chapter Lead of The AI Collective Kuala Lumpur. She founded JHN Studio, a storytelling, ghostwriting and personal branding studio, in 2020. She has published 2,500+ LinkedIn posts since 2019 and built 46K+ followers and a newsletter with 20K+ subscribers.
Alex Lessard · Founder & Managing Director, Labbrand Malaysia, part of a global brand and innovation consultancy. He leads employer brand and EVP research for major Malaysian corporates. He covers what makes talent choose you, and why.
Mattie Pujol · CMO of brioHR, where he builds the company’s brand and the HR community around it. He’s done 15+ years of marketing, from Google to startups, and spends his days on the question this morning is about: how people and companies get known for what they actually do.
Programme · Friday 20 November · brioHR office, Kuala Lumpur
10:00 · Coffee, tea and networking
10:20 · Welcome and intentions
10:25 · Keynote: The HR Creator Playbook, with Jean Ng
10:40 · Your personal brand, with Mattie
11:05 · Your employer brand, with Alex
11:35 · Make it public: write and publish your post
11:45 · Close
& more informal conversations.
Limited to 30 seats.
Bring
Your phone or laptop, logged in to LinkedIn and ready for your upgrade
One thing you’ve done that nobody knows about yet (it may end up in your post)
An open mind