Non-Dilutive Funding 101 | how to fund the big retail order without giving up equity
NON-DILUTIVE FUNDING 101
A practical guide to funding inventory, purchase orders and retail growth without selling equity
Every CPG founder knows the squeeze: the bigger the purchase order, the more cash you need up front, and the longer you wait to get paid.
For most brands, that gap is the single biggest thing holding back growth. And too many founders close it the most expensive way possible, by selling equity.
Join Cyrus Sadeghian, Co-Founder and President of Spring, for a practical, jargon-free session on non-dilutive financing: the capital options that let you fund inventory, purchase orders and receivables while keeping your cap table clean.
We'll cover:
The real cost of equity vs. debt, including the math on what funding inventory with an equity round actually costs you at exit
The full non-dilutive toolkit: invoice factoring, purchase order financing, working-capital advances, lines of credit and revenue-based financing, what each one is and when it fits
The cash conversion cycle, and how retail payment terms quietly drain your bank account as you grow (plus how to finance around them)
How lenders evaluate your brand: what your margins, retailer mix and payment history signal, and how to get "lender ready" before you need the money
When debt is the wrong answer, with honest guardrails every founder should know
Real examples of brands that used non-dilutive capital to land national retail accounts and push out their next raise
Come with questions. We'll leave plenty of time for live Q&A.
About Cyrus
Cyrus is Co-Founder and President of Spring, a fintech lender that has deployed over $200M in non-dilutive financing to consumer brands. Before Spring, he was an equity investor, so he has sat on both sides of the table. That perspective shapes how he advises CPG founders every day: when equity is the right tool, when it isn't, and how to fund retail growth without giving up more of the company than you have to.
The DVA offer: $50K in free invoice financing
Spring is offering DVA alumni $50,000 of invoice financing, free.
80 to 99% of each retailer invoice, advanced the day you bill
Apply in about 6 minutes, with capital in as little as 24 hours
No equity taken: you repay as your retailers pay you
Claim your offer at https://www.spring.ai/dva (terms apply).
Hosted by Dream Ventures Accelerator. Annie Evans and Kelley Arena are angel investors who've deployed over $20M through angel syndicates and backed 50+ companies, including Chillhouse, Superpower, Alice Mushrooms, Sleep or Die and Hey Jane. Through DVA they've helped 250+ founders raise more than $25M.