The Death of CRO.... And the New Playbook for Revenue Growth
The era of a single “CRO hero” is over. Modern companies win by building cross‑functional GTM systems where Performance Marketing, Sales, and Customer Success collaborate to deliver predictable growth and strong CAC.
But alignment alone isn’t enough. Your GTM must be engineered around the nuances of your vertical, your ICP, and your segments. If you ignore these differences, your funnel will leak, your CAC will spike, and your teams will blame each other.
In this session, Lana De Silva and Neil Patwardhan will unpack what CEOs must know to build a GTM engine that:
Operates as one cohesive unit
Scales without unnecessary headcount
Improves conversion across the entire funnel
Reflects the real buying behavior of your vertical + segments
Creates customer journeys that drive expansion
Designed specifically for CEOs building GTM engine that scales with time.
About the Speakers
Neil Patwardhan is one of Asia‑Pacific’s most respected commercial leaders, known for blending empathetic leadership with rigorous, high‑performance revenue execution. With over 20 years leading regional P&Ls, enterprise sales, and multi‑country go‑to‑market strategy across SaaS, CPaaS, Cloud, Data/AI, and Digital Services, Neil has built and scaled revenue engines from $10M to $200M+ across SEA, ANZ, Greater China, Japan, Korea, and India.
A recognised expert in APAC GTM transformation, Neil specialises in:
• Multi‑market revenue scaling and sales operating model redesign
• Enterprise deal pursuit and ACV expansion • Partner ecosystem development with Google, Meta, Accenture, Teleperformance and others
• Building high‑trust, high‑performance sales cultures grounded in empathy and accountability
Today, Neil serves as Executive Managing Director at Aman One, a Singapore‑based advisory firm helping APAC companies turn GTM ambiguity into revenue clarity, and as Chairperson of the Board for Young Founders School Singapore, supporting the next generation of entrepreneurial talent.
Lana De Silva is a distinguished entrepreneur, revenue strategist, and high-stakes leadership advisor with over two decades of experience navigating the complexities of the APAC corporate landscape. As the Founder and Managing Director of Growise, she is at the forefront of transforming how B2B organizations bridge the gap between visionary leadership and institutional commercial execution.
Having played a pivotal role in shaping the success of ASX Top 100 and APAC Top 500 companies, Lana has mastered the art of accelerating business growth across industries. Her track record includes delivering consistent double-digit growth throughout the region and engineering sales teams that consistently outperform market expectations for enterprises scaling from $100M ARR and above.
Lana’s expertise is rooted in a decade as a top-tier sales achiever, followed by ten years as a Top Revenue Leader in the region. A recipient of the Excellence in Leadership and Global VP awards, she has successfully launched new markets, secured strategic investments, and pioneered exclusive C-level events that connect the region’s most influential voices.
Currently, Lana serves as a Board Member for HRTech companies and as Chairperson of The Maverick Group, where she provides strategic oversight on growth, product-market alignment, and the future of work, while expanding Growise Solutions across APAC.