(Nov Expert Session) On Events: The Strategy Starts Before the RSVP

​Marketers are great at filling a room.
We're mediocre at designing one.

​Registrations, reminders, promotion, headcount: that part we know. What usually doesn't happen is anyone stopping to ask what the event is actually supposed to do, or what we want to be true about the people in the room after they leave.

​Someone says "let's do it again," the venue gets booked, and the strategy quietly stops at the RSVP.

​Mel Haen has built her career on the part most of us skip.

​In this session, she'll share the questions she asks before a single logistic gets decided, then watch you apply them to an event you actually own.

​The Midwest Marketing Meetup is for curious marketers in the Green Bay and Fox Cities who care about the craft and want to make progress in their careers.

​It’s a space for honest, non-performative conversation about the challenges you’re actually facing, with peers who get it and aren’t trying to sell you anything.

​You’ll leave with clearer thinking, practical next steps, and relationships that help you make progress.