The System for Getting 100 Ads From 100 Creators and Finding Winner Ads

​Most creator programs don’t have a volume problem. They have a sameness problem.

​Give 200 creators the same product and the same loose brief, and most make the same ad: an unboxing, a “here’s why I love it,” a testimonial.

​Brett Friedman’s view is that Meta sees those 200 videos as close to one ad.

​Brett founds and runs The Creative Strategy Agency, which runs creator programs on Refunnel for brands selling on Meta. He once sent 1,000 ad ideas in 36 weeks to one of the world’s fastest-growing ecommerce brands.

​In this live workshop he walks through the system TCSA runs for clients:

• ​The hit-rate math: why you need ~59 different concepts to be 95% sure of a winner

• ​How to read your account before you brief a single creator

• ​The audience × angle × offer × format matrix, so no two creators make the same ad

• ​The $200 static test that tells you which message to hand your creators

• ​The one-cell-per-creator brief: hooks, talking points, on-screen copy rules

• ​How to name every ad, then call Scale, Wait or Kill with real thresholds

​Who it’s for: brands already running Meta ads that have lots of creator posts but few ads that scale.

​Bring your questions. Brett will take them live.