Phield Notes: Ask Me Anything with Thomas Petit
It's time for Phield Notes episode two!
At Growth Phestival 2026, Thomas Petit packed a lot of Apple Ads thinking into one session. It was one of those talks where the Q&A could very easily have gone on for another hour.
So, naturally, we’re bringing him back.
This time, it’s a 30-minute live AMA: fewer slides, more questions, straight answers.
Thomas is an independent mobile growth consultant and one of the sharpest voices in Apple Ads. Bring the question you didn’t get to ask at the conference, the weird thing happening in your account, or the test you’re still not quite sure what to make of.
We’ll likely get into things like:
Second placement: when the extra reach is actually worth the higher CPI
Max Conversions: where it works, and what control you give up in return
Search term hygiene: yes, even when you’re running exact match
The metrics worth watching: IPM, ROAS, impression share and search popularity
Bid tactics: including when it might make sense to ease off brand bids
Creative + store levers: from single assets to in-app events
Deep links: where they help, and where they can quietly cause chaos
What’s coming next: including event-based bidding
If you work hands-on with Apple Ads across UA, ASO, or broader growth, come armed with them. You don’t need to have joined us at Growth Phestival, and there are no silly questions. Just 30 minutes to get into the stuff you actually want answered.
See you there!
🗓️ Tuesday, 13th October
⏱️1:00 PM ET | 6:00 PM BST | 7:00 PM CEST