

Creative That Converts: Lessons from 1,000 Consumer Tests
Nobody launches bad listing creative on purpose. You just don't find out until weeks later, when the ad spend is already gone.
Daniela Bolzmann (CEO & Founder, Mindful Goods) has run 1,000+ consumer tests with 35,000+ real shoppers across 850+ brands. 80% of the creative that won those tests correlated with sales lift on Amazon. Now she's sharing the patterns behind it.
(Seeing Daniela's lightning talk at Amazon Accelerate? This is the extended edition: more examples, live demos, and Q&A.)
What we'll cover:
🏆 Main image & A+ content patterns that consistently win
🧪 Where pre-testing fits alongside Manage Your Experiments
✅ The 4-step playbook for optimizing listing creative (so you can run it on your own catalog)
Bring a listing you're unsure about – we'll have plenty of time for questions.
Can't make it live? Register anyway and we'll send the recording.