​How do the best brands actually win at events?

​📍Lisbon
🕣 19:00–21:00
👥 50 attendees (request invite)

​We’re bringing together a select group of CMOs, VPs and Heads of Marketing, Growth, Demand Generation, Brand, Experiential and Field Marketing for an invite-only evening of drinks and peer discussion.

​🔥 Beyond the Booth: How the Best Brands Turn Events Into Pipeline
🚀 The Future of Event Marketing: AI, Personalisation & Experiences That Convert

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​Expect intimate roundtables, real examples, honest lessons and practical ideas from other marketing leaders responsible for making events perform.

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​⚡ Mastermind Roundtable Topics

​🎯 From Attention to Revenue: What actually converts at events?
💡 Activations That Work: What makes people stop, engage and remember your brand?
📈 Proving Event ROI: How do you measure influence, pipeline and revenue you can actually defend?
🤖 AI + Event Marketing: How can AI improve targeting, personalisation and follow-up?
🔥 Beyond the Booth: Are dinners, roundtables, side events and VIP experiences becoming more valuable than traditional exhibition space?

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​Openly exchange what actually works when it comes to showing up, standing out and converting; from memorable activations and account-based strategies to generating qualified pipeline, improving post-event conversion and proving ROI.

​What worked? What failed? What actually converted? And what would you do differently next time?

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​No sales pitches. No endless presentations. Just experienced marketers sharing what they’ve learned from putting real budgets behind real-world experiences.

​Request your invitation to join us.