The Agentic Play: Unlocking Explosive Growth
Costs didn’t creep up, they surged.
Driven by global instability and supply pressures, the economics of growth have shifted, making acquisition more expensive and less predictable.
Agentic play is redefining how work gets done, setting new standards for speed, scale, and efficiency. The result is a widening gap between how most companies operate today and what’s now possible.
Digital labour has become urgent and non-negotiable, because the speed, scale, and complexity of modern growth can no longer be managed manually.
At the same time, immersive environments have become too significant to ignore, as attention shifts into spaces where engagement is deeper and more sustained.
Together, these forces are redefining how brands operate and where they grow, unlocking a new path to scalable, brand-safe impact.
What You’ll Learn
How agentic play is rendering traditional ways of working across marketing, sales, and service obsolete
Why digital labour is now the urgent solution to rising operational costs and inefficiencies
The gap between current operating models and what’s now possible, and what “good” actually looks like
How to build the right foundation across data, architecture, and customer experience to drive ROI and sales growth (showcasing ROI case studies)
How to unlock brand-safe explosive sales growth through the convergence of AI and immersive environments
Speakers
Pauline Pangan CEO, Xenai Digital Pauline Pangan leads Xenai Digital, helping organisations across ANZ and APAC unify data, AI, and Salesforce technologies to deliver measurable customer experience transformation.
Rey Tiempo Gaming Specialist & Chief Creative Officer Rey Tiempo is a Chief Creative Officer specialising in gaming, marketing, and immersive digital experiences, bringing together storytelling, technology, and audience engagement to build high-impact brand ecosystems.
Bonnie Factor AI Systems Architect & Founder, Leading With Success Bonnie Factor specialises in architecting AI-driven systems that design and deploy revenue-generating workflows on demand, replacing traditional coding with agentic engineering. Her work demonstrates how organisations can move from manual execution to scalable, AI-powered systems that build and operate themselves.
Lorenzo Capinpin Senior Solutions Engineer, Salesforce Lorenzo Capinpin bridges digital transformation initiatives to the Agentic AI capabilities of Salesforce, creating Agentic Enterprises.
Who Should Attend
CMOs · CIOs · Heads of CX · Digital & Data Leaders
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About Xenai Digital
Xenai Digital is an award-winning Salesforce consulting firm - recognized as Salesforce ANZ Partner of the Year - helping organisations unlock measurable ROI through Salesforce and AI-driven digital transformations.