Sidebar Speaker Series: Why Women Buy with Shampaigne Graves

​Unlock the secrets of why women buy in this interactive workshop on crafting the best customer avatars for women. Don't expect another boring presentation where you mute your laptop and finish some mundane tasks.

​This will be jammed packed with knowledge you won't want to miss. Here's some things to look forward to : 

• ​Discover how gender socialization and imposter syndrome show up in the customer journey and why it's hurting your conversions. 

• ​Use Maslow's hierarchy of needs to speak to your customer's desires regardless if the product is a necessity or luxury. 

• ​Walkthrough hypothetical case studies relevant to your industry and engaging activities like blind polls, crowdsourced brainstorming, and pop quizzes. 

​Speaker Bio: 

​Shampaigne Graves is a women's consumer behavior expert and creator of the WCR4™ Method, a proprietary framework analyzing how emotions, gender socialization, demographics, and legacy consumerism drive women's purchasing decisions. Featured in Newsweek, Observer, MSN, and Scripps News, she helps organizations understand the trillion-dollar market of women consumers.