IRG100 Leadership Program 2027
The IRG100 is a six-month leadership program for CMOs that want to increase their personal, business, and societal impact.
Built on the findings of the IRG Impact Study and Marketing2030, the program connects CMOs with experts, peers, and industry leaders to better understand, engage with, and create value for colleagues, customers, communities, and the capital markets - IRG calls this driving more Humanized Growth.
IRG100 2027 runs from January to June 2027, combining 2 immersive in-person summits with bi-weekly virtual sessions and ongoing peer learning.
IRG100 participation is free of charge, and participation is by invitation only.
IRG100 program contributors include the CEO of the ANA and Unilever, the Chief Editor of HBR, Experts from Spencer Stuart, BCG, and McKinsey, Professors from Yale, Oxford, CKGSB, and NYU, and the CMOs of P&G, Coca-Cola, Unilever, General Motors, Nissan, Google, Meta, Pepsi, MasterCard,
Registration is now open.
Program Structure
Kick-off Summits
Begin the program with your cohort through immersive in-person sessions:
New York: January 12-14, 2027
London: January 26-28, 2027
Bi-weekly Learning Sessions
Nine interactive Zoom sessions combining plenary discussions and small-group peer exchange.
Sessions are held across global time zones:
8:00 AM ET (Eastern Time)
2:00 PM CET (Europe)
6:30 PM IST (India)
9:00 PM CST (China)
All sessions are available on demand.
IRG100 Cannes CMO Summit
The program concludes at the annual IRG100 CMO Summit in St. Paul de Vence, France, June 18-21, 2027, ahead of the Cannes Lions Festival of Creativity.
Program Highlights
2024 Impact Study and Marketing2030 Learning
Engaging C-Suite leaders across your organization
Humanized Growth in the age of AI
Da Vinci Leadership, developed with Spencer Stuart
Personal and business leadership growth planning
Cannes IRG CMO Summit
Upon Completion
IRG100 Graduation Certificate
Humanized Growth Strategy development
Membership in the IRG Alumni Community of 1000+ CMOs
Continued peer learning and networking opportunities
Who Should Apply
The program is designed for CMOs and CMO-1 level leaders with roughly 20 years of experience who:
Are members of, or report to, the Executive Committee;
Aspire to play a role in shaping business strategy;
Collaborate closely across the C-Suite; and
Can commit to the full program, including both in-person and virtual sessions.
Program Costs
The IRG100 Leadership Program is supported by WPP, Google, Ipsos, and TCS, who cover all program development fees.
The IRG is fully independent, and the IRG partners have no role in program content selection or speaking slots.
Participants are responsible for the cost of their own travel, accommodation, and hospitality costs for the New York, Oxford-London, and St. Paul de Vence gatherings.
Visit the IRG100 Program Page
Explore the full IRG100 Leadership Program, including the curriculum, faculty, learning journey, and research
About the Institute for Real Growth
The IRG operates as a not-for-profit and independent CMO leadership institute. Our programs help increase personal, business, and societal impact by driving more Humanized Growth. Over 1,000 CMOs and other senior leaders have completed the 12- and 22-week IRG programs.
If you have any questions or suggestions, please don’t hesitate to reach out by emailing info@instituteforrealgrowth.com or go to www.instituteforrealgrowth.com