What 10,000 Personalities Tell Us About Business Decisions
Most companies think they know their buyers. They have the persona. They have the ICP. They have the data.
And still, deals go quiet.
Scott Gillum spent years figuring out why. While writing The Hidden Buyer Journey, he profiled thousands of decision-makers and found one pattern: the buyer most sellers think they are dealing with is rarely the one making the decision. And even when they are, how they decide has everything to do with who they are as a person.
Join Scott Gillum and Amarpreet Kalkat for a fireside chat on what 10,000 personality profiles reveal about how business decisions actually get made.
Scott brings the research. Amar brings the product built around the same belief. Together, they will unpack what that data reveals about the buyers sitting on the other side of your deals.
What you will walk away with:
🎯 Why the buyer you are pitching is often not the one deciding
🧠 What personality patterns reveal about how B2B decisions actually get made
🔑 How understanding who your buyer is changes every conversation you have with them
A heads up on what this is not:
❌ Theory
❌ A product pitch
✅ A research-backed conversation with someone who has spent a decade studying the buyer most sellers never fully see
If you are in revenue and you want to understand your buyers at a level your competitors do not, this one is for you.
Register now. Seats are limited.