How to Package an Offer People Actually Pay For

Google Meet

Past Event

Ticket Price

CA$49.00

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About Event

Description

Most offers don’t fail because the work isn’t valuable.
They fail because they are poorly packaged.

This session focuses on income-first feedback loops and how to turn vague skills or services into clear, buyable offers.

We’ll break down what makes an offer easy to understand, easy to evaluate, and easy to say yes to, without relying on guesswork or ‘market rates’.

By the end of the session, participants will be able to:

Recognize what an income-first offer looks like and why selling skills or services directly makes buying harder
Break down a strong offer into its essential components: outcome, scope, delivery method, and constraints
Evaluate pricing based on speed to cash, simplicity, and ease of decision-making
Clarify messaging so a potential buyer immediately understands what they get and why it matters
Use a repeatable framework to design, assess, and refine an offer before taking it to market

The Income-First Offer Framework: A structured framework to design offers around outcomes, scope, delivery, and constraints, instead of vague services or skills
Offer design examples and breakdowns: Real examples of well-packaged and poorly packaged offers, with clear explanations of why they work or fail

This is a standalone session, and also part of The Execution Lab, an 8-week program focused on building income-first businesses.

Presented by

Home of Income First™ businesses.

Hosted By

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