Business Acumen: Show Up and Stand Out – Networking, Referrals and Community

​Relationships drive revenue, but most small business owners network reactively, showing up when they need something rather than building the kind of consistent visibility that generates referrals and opens doors over time.

​This session helps members develop an intentional networking strategy and build referral pipelines that work without feeling transactional. The speakers will address how AI is changing the networking landscape, from AI-assisted LinkedIn outreach and follow-up systems to tools that help members track relationships and stay top of mind with the right people.

​LEARNING OUTCOMES

• ​Define your networking strategy: who you need to know, where they are, and how to get in front of them.

• ​Build a simple referral system that generates consistent introductions from your existing network.

• ​Leave with a 90-day visibility plan and at least three warm connections made in the room.