​A single revenue stream is a growth bottleneck.

​Join Revolut Business to learn how to build a commercial ecosystem from Ryan Shelton, Chief Revenue Officer of one of the fastest-growing sports brands in the world.

​Most scale-up companies rely entirely on a single revenue stream. If that one product or service hits a rough patch, the entire business suffers.

​In just six years, Como 1907 has achieved a meteoric rise from Serie D to Serie A. But the real masterclass goes beyond football: it is the ruthless commercial scaling operating behind the scenes.

​They built a standalone commercial empire. By launching a global retail division and a premium lifestyle brand, they engineered a revenue engine that funds their operations.

​Ryan Shelton, Como 1907's CRO, will share the playbook used to translate massive momentum into a sustainable business growth.

​We will cover:

• ​The Ecosystem Architecture: How to diversify your revenue streams. We will explore how Como 1907 expanded beyond football.

• ​Translating Hype into Revenue: The operational realities of turning rapid, early-stage momentum into a sustainable, premium brand.

• ​Cross-Border Leadership: Ryan’s playbook for navigating culture shock, high-stakes negotiations, and adapting US commercial strategies to the European market.

​Meet the Speaker

​Ryan Shelton | Chief Revenue Officer, Como 1907 Ryan brings a wealth of commercial expertise from the hyper-competitive US sports landscape—spanning baseball, hockey, and a five-year tenure with NASCAR. Today, as Como 1907's CRO, he is driving ambitious revenue targets and building an exclusive, globally recognised brand that completely defies the traditional football business model.

​Can't make it live? Register anyway and we will send you the full recording and our exclusive scaling playbook straight to your inbox.