Causeway Venture Discovery Forum™ · Alaffia
Can purpose-built supply chains become enduring competitive advantages?
Join Causeway Impact for an upcoming Causeway Venture Discovery Forum featuring Alaffia, a Certified B Corporation that has quietly built one of the most differentiated brands in the $20+ billion personal care market.
Founded by Olowo-n'djo Tchala and Rose Hyde, Alaffia was built on a simple but ambitious vision: to create a more equitable and sustainable supply chain by sourcing ingredients directly from women's cooperatives in West Africa while producing high-quality consumer products for the global marketplace.
Alaffia has cultivated these relationships over 20 years, creating a supply chain that competitors cannot easily replicate. Today, the company's products are sold in more than 4,480 retail locations, including Whole Foods Market (top 3 brand), Target, Sprouts, Wegmans, and Erewhon, while continuing to expand through Amazon and other e-commerce channels.
With approximately $17 million in trailing revenue, a strategic investment and long-term partnership from Whole Foods Market, and a path toward significant future growth, Alaffia sits at the intersection of consumer demand, retail validation, and mission-driven innovation.
During this forum, you'll hear directly from the leadership team as we explore:
• The story behind Alaffia's unique supply-chain model
• Retail partnerships, growth strategy, and market opportunity
• Financial performance, scalability, and future projections
• The company's current Series A raise and expansion plans
• Live audience Q&A with company leadership
Whether you're an investor, consumer products executive, or impact-focused entrepreneur, this forum offers a rare opportunity to engage directly with a company proving that competitive advantage and positive impact can reinforce one another.
About the Causeway Venture Discovery Forum™: A recurring series that connects qualified investors and engaged stakeholders directly with founders building scalable, impact-aligned businesses. Each forum is curated for quality of conversation, not volume of attendance, designed to move the right people toward the right opportunities.