1490 Guide Talk: "Be Different, Not Better!"
Be Different, Not Better
Learn the go-to brand strategy for standing out in a crowded market.
You know your work is great.
But if you or your brand sounds like everyone else’s… no one will remember it.
This workshop shows you how to define what makes you different (not just “better”) so you can stand out, get noticed, and build a personal or business brand that actually grows your business.
Inside, you’ll learn:
Why “better” brands get ignored and different brands get remembered
How standout brands build their edge (with real-world examples)
Interactive Exercises to help you uncover your true points of difference
A fresh take on marketing that doesn’t feel like copying everyone else
This is for you if…
You’re a small biz owner, solopreneur, founder, or building your personal brand:
Trying to grow in a saturated space
Unsure if your brand or messaging truly reflect your brilliance
Struggling to explain what makes you different (even though you are)
What you’ll walk away with:
Language you can use to clearly explain what makes you different
A short list of brand traits and ideas that make you stand out
Thought starters to help you zig where others zag across your brand and marketing
ABOUT CIARA
Ciara Siegel is a Brand and Marketing Strategist and the founder of CJC, a brand consultancy that brings the strategy and frameworks billion-dollar brands rely on to entrepreneurs and small business owners, without the bloated timelines, buzzwords, or 100-page PDFs.After 15 years working with global giants like Pampers, Godiva, and TikTok, Ciara now channels that experience into the work she's most passionate about: helping founders and small business owners build brand clarity they can actually use. Messaging that clicks, strategy that works, and a brand that finally feels like them.