Creators in the Newsroom: How Knowledge Creators Can Partner with Media Outlets

​This is part of Culture Slant's monthly education series, where we bring together experts to discuss an emerging topic related to knowledge content creation and entrepreneurial journalism.

​The line between content creator and journalist is blurring. As trust in traditional media outlets and institutions erodes, newsrooms are turning to knowledge-driven creators, people who've built their entire online presence around deep expertise in one specific topic, to do what staff reporters can't: bring an audience that already believes them.

​This 60-minute session unpacks what that partnership actually looks like in practice, from co-bylined stories to creators stepping into anchor and host roles. You'll walk away understanding the trusted messenger role creators are stepping into, what media outlets and creators each bring to the table, and how to position yourself for this kind of partnership if you're building expertise-driven content of your own.

​Featuring:

• ​Kevin L. Noe, Marketing & Brand Strategist & Former Journalist

• ​Kristen Lopez, Editor in Chief, The Film Maven

• ​Diana Ramirez Santacruz, Art Director, De Los, Latino Initiatives, LA Times

​This session will be recorded and sent out to attendees after the call.