The Business Building Sprint: Nail Your Positioning
A practical workshop for consultants, coaches and experts who want to explain their business clearly and make it easier for clients to buy.
You know you have valuable experience, but you’re struggling to communicate it in a way that makes sense to a potential client.
And that has a business cost.
It makes it harder to talk confidently about your work, harder for people to understand why they should pay you, and easier to keep tweaking your positioning instead of actually putting your business in front of the market.
This hands-on workshop is about fixing that.
You’ll work on a clear, simple way to communicate:
Who you help.
What problem you help them solve.
What result you help create.
Why someone should pay attention.
This is not a passive webinar.
You’ll be working on your own business during the session, using prompts and templates, and you’ll leave with a positioning statement you can immediately test on LinkedIn, your website, in conversations and in outreach.
What past workshops attendees said:
"Incredible value for money, left with knowledge, tools, plan and connections for the future." - Kamila
"It was both fun and very useful. I felt more energized, more confident in myself, and more secure about my chances to succeed. Val was fantastic: knowledgeable, engaging, and fun to follow. The group was also great, with a positive and supportive atmosphere throughout." - Daniele
This workshop is for you if:
you have +10 years of experience or expertise you want to turn into a business
you already offer services but struggle to explain them simply
you keep changing your niche or positioning
people understand your skills, but not necessarily why they should hire you
you want to stop overthinking your positioning and start testing it
You’ll walk away with
By the end of the workshop, you’ll have:
a clearer target client
the main problem you want to be known for solving
the result you help create
a first draft of your positioning statement you can use on LinkedIn, in networking conversations and when introducing your business
a practical checklist to assess whether your positioning is clear, specific and commercially relevant
What’s included
90-minute live practical workshop
Positioning worksheet
Positioning statement template
Real examples and prompts
Individual implementation time
Small-group feedback and refinement
Q&A
Access to a participant Slack space to share your work, ask follow up questions and learn alongside others (valid for one week from the workshop date)
You’re not here to learn about positioning.
You’re here to leave with yours drafted, tested and refined.
Want to do the full series?
This workshop is part of a 3-part practical Business Building Sprint:
Workshop 1, Nov 12: Nail Your Positioning
Workshop 2, Nov 19: Find Your First 10 Potential Clients
Workshop 3, Nov 26: Build an Offer People Can Buy
You can join this workshop individually or decide to book the full series and work through the whole journey. Recordings won't be available, so come join us live.
About me
I’m Val, founder of Spark Coaching with Val.
I help experienced expat professionals and internationals turn their expertise into a clear, sellable business.
A lot of my clients don’t lack experience. They struggle with turning everything they know into something commercially clear: an offer, positioning, pricing and a way to actually find clients.
That’s exactly the gap these workshops are designed to help with.
Want more support afterwards?
If you want ongoing support turning your expertise into a clear offer and actually testing it in the market, my next group coaching programme starts in January.
I also work 1:1 with more established consultants and service providers who already have a strategic offer and want to build a stronger client acquisition system around it.
Come with your messy draft.
Leave with positioning you can actually use.
Bring your ideas and whatever version of your positioning you currently have.
We’ll work on the rest together.