What Makes a Brand Worth Backing?

​What makes a growing brand worth backing, and when does bringing in an investor make sense for its founder?

​Join Sam Brooks, Partner at Highland Europe, for a FREE private dinner to explore both sides of that decision: what investors see in a business, and what founders need from an investor.

​Sam helped launch Highland Europe in 2011. The firm invests in growing software and consumer businesses, giving him experience of businesses with different products, customers and routes to market. This is a chance to hear his perspective on what gives an investor confidence in a company’s future.

​What shows that customers genuinely want your product? How do investors weigh growth against profit? When could outside capital help, and what would you use it for? How do you choose a partner whose plans fit your own? We’ll explore these and many more questions with Sam, including the choices founders face before there is a deal on the table.

​The event brings together founders and CEOs of DTC product brands for an open conversation over dinner. Whether you have already raised investment, are considering it or want to understand your options, there is room to share your experience and follow up on the details that matter to your business. No pitch decks or presentations.

​Third Wave brings together people building DTC product brands to compare experiences as the sector changes. No one has all the answers, and no business can afford to test every approach alone. Our events connect founders and CEOs to share what they are learning and work through common challenges.

​Hosted by Johan Quintus: 17 years in DTC, running Mih Jeans with his wife Chloe and leading UNTUCKit's international arm.

​Join Sam at the table to understand how an investor might see your business and explore what you want from its next stage of growth. The dinner is FREE to attend.