popup-records X Viva Sounds

​25 years of popup-records. Countless releases and campaigns. Hundreds of concerts. Thousands of stories. We’re celebrating this at the place where the international music industry gathers every year: the Reeperbahn Festival. Together with our longtime friends from the Swedish showcase, club, and tastemaker festival Viva Sounds in Gothenburg, we invite you to an anniversary reception on September 18, 2026, followed by an international showcase at the 25 Club on the Reeperbahn.

NETWORKING
7.30PM - 8.30PM

LINE-UP
8.30PM – 9.00PM – Die Sauna [GER] – presented by popup-records
9.30PM – 10.00PM – Boy With Apple [SWE] – presented by Viva Sounds
10.30PM – 11.00PM – They Owe Us [SWE] – presented by Viva Sounds
11.30PM – 12.00PM – Glazyhaze [IT] – presented by popup-records