The ROI of Getting Brand Right: How a rebrand delivered growth, expansion and scale for Freshways

​Since repositioning and rebranding, Freshways has grown revenue in a declining category, significantly expanded its retail base, launched new product lines, and built an entire marketing function across multiple new channels. None of it was possible without getting the brand fundamentals right first.

​In this session, White Bear Creative Director Kelly Mackenzie and Fractional CMO Rich Webley take you inside the work - from the strategic repositioning that redefined the brand, through the creative execution, to the marketing engine that turned it into commercial results.

​We will cover:

• ​The strategic case for repositioning - not just refreshing - the brand

• ​How the new identity was built to support commercial and operational scale

• ​What happened after launch: new channels, new SKUs, new customers, revenue growth in a declining category

• ​How a modern, fractional marketing model activated the brand without adding internal headcount

​This is a practical, inside look at what it takes to make brand the foundation for business growth. If you are a CMO, founder, or commercial leader planning a rebrand or questioning whether your current brand can support your next stage of growth, this session is for you.

​📅 Thursday 7 May

​💻 Live webinar via Zoom