Female Sales & Negotiation Masterclass
From Overlooked & Agreeable to Owning The Room
You know that feeling when you leave a conversation thinking "I should have said that" - but you didn't?
You stayed quiet when you should have spoken up. You said yes when every part of you meant no. You let someone talk over you, undercut your price, or dismiss your idea - and you smiled through it anyway.
It's because nobody ever taught you how to communicate effectively and negotiate.
Women have spent years being rewarded for being agreeable, accommodating and easy to work with. And while those are genuine strengths - they become liabilities the moment you need to hold your ground, charge your worth, or have that conversation that actually matters.
In this masterclass, you'll go from dreading difficult conversations to owning them. You'll learn how to communicate with authority without losing your warmth, charge what you're worth without over-explaining yourself, navigate resistance and pushback with ease, turn everyday interactions into wins - from price negotiations and closing clients to personal relationships and beyond.
This is not another boring lecture you passively listen to - you'll get to actually practice practical strategies, real-life frameworks, and do hands-on exercises designed to help you communicate with confidence, influence outcomes, and create win-win results - in a safe space with other women just like you.
What You'll Take Away:
Proven negotiation strategies for real-world situations
Practical tools to communicate with clarity & create impact
Techniques to position your value & guide conversations toward mutually beneficial outcomes
Confidence speaking & a more regulated nervous system in difficult conversations through live practice during workshop
Bigger network & potentially new friends
BONUS: one of you girls will win a GIVE AWAY worth 2.900 SEK at the event!
Schedule
11:00 -13:30 Masterclass & Workshop
13:30-14:00 Intentional Networking Exercises & Mingle
Feedback from Client
"Through Bianca's Negotiation Bootcamp I went from apologizing, over-accommodating, and focusing only on what clients wanted, to confidently leading conversations with clear pricing, strong positioning, and a focus on mutually beneficial outcomes."
- Ebba Södergren, Vintage Researcher, Acquisition & Resale
About Guest Host - Bianca
Bianca is a globally experienced sales and negotiation expert, fluent in five languages, and having worked across four continents with VIP clients in Dubai, New York, and Barcelona.
With 15+ years of experience spanning start-ups and scale-ups, Bianca has closed multi-million-dollar deals, driven client retention, and led high-stakes negotiations across the Nordics and U.S. markets.
Currently based in Florence, Bianca serves as a Senior Customer Success Manager in U.S. Commercial Real Estate while coaching women entrepreneur in negotiation mastery. She is a Certified Dale Carnegie Sales Professional with a Master’s in Marketing & PR from LIU Post, New York.
About Organizer & Host - Dream to Reality
Dream to Reality is a growing community & modern business accelerator for women with big dreams, created by Nathalie & Regina. Through different events, memberships, co-working & online tools they help women finally realize their dreams - together. With their holistic approach to the entrepreneurial journey they support women from the inside out - including mindset, nervous system, environmental aspects as well as the more practical side of business - so that you finally follow through on your mission, together with the support of a tribe of other likeminded and heart-led women.