THE ATTENTION ECONOMY: WINNING CONSUMERS IN A CREATOR-FIRST WORLD

​AAF/AdWest and Nielsen are bringing together leaders from media, marketing, and the creator economy to explore how creators are reshaping the way consumers discover content, build trust, and engage with brands. Grounded in Nielsen's latest audience and media insights, this conversation will examine where consumer attention is shifting, what drives meaningful engagement, and how marketers can develop creator strategies that deliver measurable business impact in an increasingly fragmented media landscape.