The most underused relationship in venture

​The session's thesis: corporates are not a side pocket of the venture ecosystem — they are the most valuable but yet underused infrastructure to venture.

​Corporates are often considered to fulfil three separate, minor roles by founders, GPs and LPs alike: a customer who might buy, an LP investor who might commit or an investor who might want to get into the same deal. Treated separately, each alone looks as one optional transactional touchpoint.

​This session is a practical session where attendees will learn how to leverage corporates as one valuable relationship for founders, GPs and LPs — commercial validation, co-creation, market readiness support, distribution & supply chain, and patient capital that doesn't need a 10-year exit clock.

​Hosts: Klara Körber (Rosberg Ventures), Margaux Gregoir (Serena), Mahim Husnain (ITV Plc (ITV AdVentures), Marta Mateu Vilalta (Mango Startup Studio)