The Uncomfortable Truths About Building a Business

​An honest look at the decisions, trade-offs and challenges behind turning an idea into a viable business.

​Building a business is more than having a great idea. It's about testing assumptions, making difficult choices and figuring out where to focus when resources are limited.

​In this interactive session, we'll explore these realities through the journey of NutriGraft, an emerging Basel-based healthcare venture developing personalised nutritional solutions for people with gastrointestinal disorders.

​The NutriGraft team will share its experience and bring a real business challenge to the table. Together, we'll explore the challenge, question assumptions and use a practical technique — Assumption Mapping — to identify what matters most and what to test next.

​Expect an honest conversation, fresh perspectives and practical takeaways you can apply to your own business or ideas.

​Who should attend? Founders, aspiring entrepreneurs, business builders and professionals interested in turning ideas and expertise into viable ventures.