When what used to fit no longer does: A business identity reset for B2B Service Providers feeling the shift with Lisa McGuire

​Join us for a timely conversation with Strategic Identity Advisor Lisa McGuire on When what used to fit no longer does: A business identity reset for B2B Service Providers feeling the shift.

​Many B2B service providers are sensing that something is changing. Their business may still work. Their role may still be familiar. Their positioning may still be accurate on paper. But internally, something no longer fits.

​In this session, Lisa will guide us through three places where this kind of misalignment often shows up: life no longer fits, work no longer fits, and positioning no longer fits.

​Participants will leave with language for what they may already be feeling, clarity on where the shift is showing up, and a first look at how their next Category of ONLY™ may be emerging.

This session is especially relevant for consultants, coaches, strategists, advisors, fractional leaders, and B2B service providers who sense they are outgrowing an old version of success and want to understand what that shift is asking of them next.