The Creator Playbook: Sports Fandom, Creator Culture & Experiential
THE CREATOR PLAYBOOK
Sports Fandom, Creator Culture & Experiential Marketing
The lines between sports, creator culture, live experiences and commerce keep blurring, and brands are rethinking how they reach fans, build cultural relevance and turn engagement into measurable business impact.
TruNorth is bringing together CMOs and Senior Brand Marketers, Creators, Athletes and Influencers, Sports Executives, Experiential Leaders and Industry Decision-Makers for a curated afternoon built around conversation, connection, content and commerce.
It's a room built for the people driving the creator-led sports & brand activation economy.
BE IN THE ROOM TO:
Connect with senior marketers, creators, athletes and industry leaders.
Discover how brands are measuring attention and fandom, and where short-form fits as the new first layer of fandom.
Create original content from the center of Times Square.
Unlock new creator, athlete, sponsorship and business partnerships.
Understand the attention economy in the NIL era, how brands win the inbox, and where sponsorship meets youth sports.
Build relationships with potential customers, collaborators and partners.
RUN OF SHOW
Doors Open at 12 PM
Programming and content run 1PM to 4PM.
Elevated drinks, bites and experiences from 4PM to 6PM.
Conversations and connections happen all day.
Programming moves from thought leadership into an elevated late-afternoon experience: signature cocktails and elevated bites, music and atmosphere that shift from conversation-friendly networking to a higher-energy social environment, and curated introductions connecting partners with relevant brands, creators, executives and industry leaders.
A limited room. An exceptional lineup. One afternoon at the center of what's next.
If you are not a brand-side marketer or do not fall into the approved attendee categories, you may still be able to participate as a sponsor.
For sponsorship opportunities, contact Jeff Fortmann at jeff@trunorthx.com.