

The HR Persuasion Playbook: How to Get Leadership Buy-In for HR Upgrades and Initiatives
HR and talent acquisition leaders know the frustration all too well: you've identified the right tools and tips to transform your people operations, but getting leadership to say "yes" feels like an uphill battle.
In a landscape where HR is still too often viewed as a cost center, securing budget approval for a new HR initiatives or system updates requires more than a strong instinct. It requires a strategic playbook.
In this session, Phil Strazzulla draws on his experience advising thousands of HR leaders to walk you through a proven, step-by-step approach to building internal momentum for HR technology investments. You'll learn how to craft a compelling business case, navigate stakeholder politics, evaluate vendors with confidence, and demonstrate clear ROI in language that resonates with CFOs, CEOs, and beyond.
Topics we’ll explore include:
Build a leadership-ready business case using the three-part roadshow framework tied to C-suite KPIs.
Execute an internal stakeholder roadshow to eliminate budget blockers and maintain momentum.
Apply frameworks to qualify HR software vendors more efficiently.
Evaluate vendors strategically by recognizing red flags and avoiding common selection pitfalls.
Calculate and present ROI using real financial formulas that resonate with finance and executive leadership.
Reflect on post-implementation results to strengthen future proposals and build credibility with leadership.
Whether you're just beginning to explore a new tool or you've already hit a wall with leadership, this session will give you the practical strategies and templates to move forward with confidence.
🎁 Live Attendee perks:
💻 [Live Giveaway] We're giving away TWO $75 gift cards to attendees today for you to go on a little shopping spree. Because the best HR leaders know a good deal when they see one 😉
Get your free HR software matches
🎁 As a bonus you can receive a $100 Amazon gift card after meeting with your matched HR vendors, as a thank-you for your time! (T&C apply*)