The Future of Destination Brands
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About Event
Join Youri Sawerschel, founder of Creative Supply and visiting lecturer at EHL and ESSEC, for a practical session on what differentiates successful destination brands. Drawing on methods refined with destination developers and owners across Europe, you'll learn the systematic framework that separates destinations that thrive from those that blend into noise.
The new competitive reality for destinations
Case studies: destinations that work (and don't)
A new framework for destination brands