New Media, Declassified

​Every fund in the Valley has a new media thesis right now: a fellowship, an in-house studio, a mandate to teach founders how to go direct and build a following. We'd call that a rebrand of marketing, not a new category. We have a different answer, and it isn't in this invite. We'll declassify it in the room, before it's public anywhere else.

​You'll be inside a private home most San Franciscans only ever see from the sidewalk: a landmark Victorian mansion with hand-carved woodwork, marble and granite throughout, a grand parlor with its own bar, a library, several fireplaces, and a hidden garden terrace.

​Crush Capital is the studio behind Going Public, the interactive investing show that cleared over 100 million views on X, with a livestream finale hosted by Mike Tyson and appearances from Steve Aoki, Ninja, and Floyd Mayweather.

​We didn't wait for someone else to define new media. We saw where it was going, built for it, and acted early. On September 10th, we'll declassify where it goes next.

​Light bites and a curated mocktail bar. No alcohol. There will be a short presentation during the evening.

​This is an off-the-record evening: no press, no recording, no photography. Forty guests, by invitation only.