How the most successful founders take their strategies from biology.

​Economic Niche Construction: What Startups and New Species Have in Common

​A new species entering an ecosystem faces the same problem as a startup entering a market: find a niche, carve one out, or die. Most fail. A few reshape the landscape around them and become dominant.

​Adam Timlett, author of On the Origin of Risk, joins BraInference for a talk in three parts:

​Complexity — what it actually is, and why it defeats conventional risk management.

​Strategies from biology — how organisms survive and establish themselves in open, competitive environments. Homeostasis as a risk exoskeleton, the Red Queen arms race, and why living things are built to step outside their own models. The argument is that risk is managed differently in organisms in Nature, and that we must learn from Nature to develop new theories of risk and adaptation.

​Applied to startups — what niche construction looks like economically, and what it means for how you build, hedge, and pivot a startup.

​Then a workshop to put it to work on real cases.

​For founders, operators, investors, and anyone who suspects their planning process is more fragile than it looks.