

#24: Lady's Lab: Design Your Role 👉 Not the other way around
​The Lady’s Lab
​Real conversations. No masks. No gatekeeping.
​A bi-weekly facilitated space to think things through with women who understand the reality of the work.
​Not a class. Not a workshop. No hierarchy. No fixing. No performance.
​Just thoughtful conversation in the messy middle of leadership and change.
​This Session
​Design Your Role
​Not the other way around
​with Bex Calway
​Most roles are designed before we step into them.
​Defined by expectations. Structures. Ways of working that already exist.
​And over time, we adapt ourselves to fit.
​But what if we flipped that?
​In this session, we’ll explore what it means to actively shape your role — instead of being shaped by it.
​Because growth isn’t just about stepping up.
​It’s about deciding:
​👉 what you stand for
​👉 how you want to lead
​👉 and how your role should actually work for you
​We’ll explore
​– how to define your own leadership style & values
​– how to set boundaries that actually hold
​– how to build trust and influence without losing agency
​– how to shape your role based on your strengths, not expectations
​This is not about fitting into the role.
​It’s about designing it around you.
​About Bex Calway
​Director of Creative Operations @Weiden+Kennedy London
​Bex is a creative producer with over 10 years of experience across both small studios and global advertising agencies.
​She has worked on campaigns for brands including Coca-Cola, Sainsbury’s, O2, and Transport for London — navigating fast-paced, high-pressure environments where expectations are high and roles are often tightly defined.
​​Join us — and feel free to bring a friend 💜
​​Fransje & Dina
The Lady's Realm
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​​PS. We’re always looking for thoughtful women to host future Lady’s Labs. If you have a topic you’d love to explore with this community, we’d be happy to have a conversation
📧 Message [email protected]