Upwork Proposal Writing, Positioning & Offer Creation Masterclass
Position yourself → Create the right offer → Apply for the right jobs and write better proposals.
Getting clients on Upwork is not just about writing a good proposal.
Before the proposal, there are other questions you need to answer:
What exactly am I offering?
How should I position myself?
Which jobs should I be applying for?
And when I find the right job, what do I actually say in my proposal?
That’s what we’re working through in this masterclass.
We started with Upwork Proposal Writing, but we couldn’t finish the class because of network issues. So we’re continuing next Saturday, finishing proposal writing, taking your questions, and then moving into Upwork Positioning and Offer Creation.
The goal is to help you understand how these pieces work together, instead of treating your profile, offer and proposals as separate things.
Part 1: Upwork Proposal Writing
We’ll finish what we started and go deeper into:
How to decide if a job is worth your Connects
How to properly read a job post
How to identify the client’s facts, signals and instructions
How to find the actual problem and outcome behind a job post
How to decide what your proposal should focus on
How to choose the right opening angle
How to choose the right proposal framework for different jobs
What experience and proof to include
What to leave out
How to answer screening questions
How to use AI to help you write proposals without sending generic AI-written applications
Common mistakes that can cost you interviews
And no, I’m still not giving you one “winning proposal template” to use for every job.
I want you to understand why you’re writing what you’re writing, so when the client, job or situation changes, you know how to adjust your proposal.
We’ll also have a Q&A after the proposal writing session, so bring the questions we couldn’t get to during the last class.
Part 2: Positioning Yourself on Upwork
Before you create an offer, you need to know what you want to be known and hired for.
We’ll look at:
How to stop presenting yourself as someone who can “do everything”
How to decide what you want to be hired for
How your skills, experience and the problems you solve come together
How to make it easier for a client to understand where you fit
How your positioning should show up across your Upwork profile
Why good positioning can make your proposals easier to write
You don’t necessarily need to completely change what you do. Sometimes, you just need to become clearer about how you present it.
Part 3: Creating Your Offer
Once your positioning is clear, we’ll use it to work on your offer.
We’ll look at:
What an offer actually is
The difference between listing your skills and offering a solution
How to connect what you do to a problem clients are willing to pay to solve
How to make your offer specific enough for clients to understand
How to package your skills and experience into something easier to sell
How your offer connects back to the jobs you apply for and the proposals you write
By the end, I want you to understand the full picture:
How do I position myself?
What am I actually offering?
Who does it make sense for?
Which jobs should I apply for?
What does that particular client care about?
And how do I write a proposal that connects what I offer to what they need?
Because writing proposals becomes much easier when you already know who you are trying to serve, what you can help them with, and why they should consider you.
DON'T MISS THESE CLASSES!!! We’re learning how to actually think through Upwork and build a strategy you can use yourself.
Register and save your spot.