Sharing = Growth: A Different Way To Look At Startup Go To Market

​For early-stage startups, growth doesn’t have to start with a bigger ad budget.

​Join PHX FWD and Mark Jackson for an interactive workshop on how founders can turn their knowledge and expertise into a powerful foundation for growth.

​Drawing on 15+ years of experience building, scaling, and transforming B2B companies across SaaS, fintech, HR tech, and other emerging categories, Mark has led revenue, marketing, partnerships, and strategy for high-growth companies. He most recently served as CEO and Co-Founder of Besolo, which was acquired by Lettuce, where he now serves as Head of Member Benefits.

​In this workshop, Mark will break down how sharing what you know can help you build trust, create stronger relationships with potential customers, and develop a more sustainable go-to-market strategy.

​We’ll explore:

• ​How to identify the knowledge and expertise your company can uniquely share

• ​Where and how to share it based on where your customers already spend their time

• ​How to turn valuable content and community into opportunities for conversion

• ​How to use this foundation to strengthen your marketing, partnerships, and paid acquisition strategy

​This won’t just be a presentation. You’ll have opportunities throughout the workshop to apply the concepts to your own company, share ideas, and learn from other founders in the room.

​Come ready to rethink how your startup approaches growth—and leave with ideas you can start putting into action.